If there’s one thing we’ve noticed over the years at our Fair, it’s that the craft brews-loving community are very active when it comes to social media! This means lots of opportunity for you as an exhibitor once you know what to share and where to share it!
Luckily for you, we’ve put together a social media cheat sheet with lots of hints and tips to help you get the most out of your channels, and ours, over the three days.
- The most active social network over the duration of the Fair is Twitter. To keep involved in the conversations make sure to follow the #AlltechBrews hashtag.
- Make sure to use the #AlltechBrews hashtag in your own tweets also!
- The official Twitter account for our event, @AlltechBrews, has over 4,500 followers. It will be retweeting tweets from exhibitors and attendees alike, but it needs to be able to find the tweets. To ensure we find yours, make sure to tag the @AlltechBrews account in your posts.
- Sharing tweets during the event can be tricky as you might be too busy serving customers! With this in mind, try scheduling a few tweets throughout the day using free tools like Hootsuite or Tweetdeck.
- Our event is very visual – Instagram is very visual… it’s a match made in heaven! Make sure IG is a part of your social media activities over the three days.
- When sharing photos to Instagram you’re asked if you want to add the location. Add it! Look for the Alltech Craft Brews and Food Fair and share that as your location. This will make it easier for other craft brew lovers to find your photos!
- Just with Twitter, make sure to tag the @AlltechBrews Instagram account in your photos as well as using the #AlltechBrews hashtag.
- Don’t forget Instagram Stories! IG’s version of Snapchat lets you have much more fun with your updates and share much more frequently.
- Be wary of sharing your Instagram photos to Twitter – they might only appear as a link and not as an image. Try sharing to each channel separately instead.
- Facebook can have the widest reach, but it can have limitations. Due to its algorithm, content isn’t shared in real-time. Instead you need to choose your content more strategically than with Twitter and Instagram.
- Try sharing a post around midday, another at 5pm and then one in the evening. This way you should reach more people with your content.
- Video always generates wide reach on Facebook, but Facebook Live generates lots of organic reach! Try doing one at some stage over the weekend. Have a plan though – think about the start of your video, the middle and the end.
- Just like the other channels, good photos are key! Make sure to try and get the perfect shot before sharing.
- Don’t forget that just like with Twitter, you can schedule your content on Facebook too.